Idaho Falls, ID – April 11th, 2016 – Potandon Produce L.L.C., the exclusive marketing agent for the Green Giant™ brand of fresh potatoes and onions announced the details of their Vidalia® onion program for the 2016 season today.
“This year’s crop is one of the best looking crops we have seen,” said Chris Woo, Onion Sales Manager. Potandon is expecting their 2016 crop to be about three times larger than last year, which should allow for significant growth in the marketplace. A key area for Potandon is the bagged onion segment which drives sales through the strength of the Green Giant™ brand.
Potandon introduced a new look to their consumer packaging last season which has been instrumental in driving growth; a vertical full panel bag. “The Green Giant™ logo and eye-catching graphics make this onion bag an instant favorite with retailers, especially those who already have Green Giant™ potato program,” said Ralph Schwartz, VP Marketing, Sales, & Innovation. Currently Green Giant™ consumer bags are available in 2#, 3#, 4#, or 5# packs. Stickered jumbo and colossal Vidalia® onions are available in 40# cartons and 50# sacks. Potandon will start shipping on Monday April 25th, the official start date of the season.