Social responsibility is a duty that all able individuals and companies should perform as it benefits society. In order to maintain a healthy balance between business and community, the employees at Potandon Produce participate in multiple outreach programs in our local area, plus the company has invested in many different programs to support good causes over the years.
The culture of community stewardship is strong with our employees. They voluntarily offer their time, some of their wages, and their help with local organizations. Some past highlights include serving hot meals to homeless people at a local shelter and delivering food donations to various local charities through office canned food drives. Every year, the staff provides Christmas gifts for any families staying at a local family shelter, plus we have a regular hat, coat, and glove drive to help any disadvantaged people prepare for winter. One of our HR team made a statement that says it all, “The employees at Potandon really get it. They enthusiastically help others and ask no recognition for it.”
The company also makes significant contributions to worthy causes in the form of financial donations, awareness campaigns, and more. Some of the programs we’ve supported in the past include The Breast Cancer Foundation, Autism Awareness, and most recently the Arbor Day Foundation.
The Arbor Day Challenge
After seeing the impact of wildfire devastation that annually hits America especially in the Western states, where millions of acres burn each year, Potandon decided to do something to help. Being an Idaho based company, our employees would regularly see smoke filling our air and our local news reports of properties being burned, businesses destroyed and people displaced. The aftermath of these fires left ghastly empty wide swaths of barren land in desperate need of help to recover. In 2015, Potandon sponsored a fundraising effort called The Arbor Day Challenge to raise money for replanting trees, with a generous donation coming from the company and an industry-wide call-out made to recruit other companies in the produce industry to join us.
Breast Cancer Awareness
According to the National Breast Cancer Foundation, breast cancer is the second most common type of cancer among U.S. women. It is also the second leading cause of cancer death among U.S. women. Noting this, Potandon’s Chief Operating Officer Steve Ottum said, “Given the prevalence of breast cancer among U.S. women, we feel that promoting breast cancer awareness with our products is incredibly important. The more we can spread the word, the more lives can potentially be saved.”
In 2011 and 2012 Potandon sponsored a marketing campaign to raise money for Breast Cancer research. We produced pink-highlighted bags for two of our top selling items, Klondike Rose® and Klondike Goldust® and donated a percentage of the sales on those bags to research groups.
In 2012, Potandon joined with many other companies across America to support the Autism Society in raising awareness and funding for autism research. The month of April each year is national Autism Awareness month. The observance of this month-long period provides national, state, and local groups a center-stage opportunity to educate the public on the alarmingly high incident rate of autism spectrum disorders. The sheer amount of involvement, across the nation, in autism-related events is a testament to the collective efforts of organized groups, businesses, and individuals and families and their work toward improving the lives of individuals with autism spectrum disorders. There is no known cause for autism, nor is there a “cure,” however autism is treatable, but requires early diagnosis and intervention. Research has shown that children who were introduced to early-intervention programs show tremendous progress and can eventually become mainstreamed into conventional education programs. Potandon had a special bag clip made with the familiar Autism puzzle ribbon on it to help with awareness plus made a significant financial donation to the cause.
Box Tops For Education
Potandon has supported the Box Tops for Education program for many years by offering box tops on our Klondike Rose® potato items. The program provides financial resources for children and schools and has been A-rated based on its criteria and implementation.
Produce for Kids
Potandon also participates in a lesser known but very valuable program called Produce for Kids®. Produce for Kids® is dedicated to educating families on the benefits of healthy eating, providing simple meal solutions and raising money for children’s non-profit organizations. In the 14 years since its inception, Produce for Kids, through its produce and grocery retail partners, has donated more than $5.7 million to children’s charities nationwide.