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October 21, 2015

Potandon Produce introduces The Arbor Day Challenge

Press Releases

Idaho Falls, ID – October 21st, 2015, Potandon Produce LLC in support of the Arbor Day Foundation® is formally announcing The Arbor Day Challenge. 

Wildfire devastation has hit America especially hard over the past few years, with millions of acres burned.  As of October, 2015 large fire activity is ongoing in Idaho, Montana, Washington, California, and Oregon.  The western states are not alone in facing this crisis as history reports multiple fires in almost every state each year. The total number of acres burned so far in 2015 is a staggering 7.1 million, which has kept over 30,000 firefighters working full time and has cost the nation over $100 million dollars weekly to keep them at bay.

Being an Idaho based company, the staff at Potandon Produce LLC see the impact of these fires firsthand, with smoke filled air, local news reports of properties being burned, businesses destroyed and people displaced, and sadly the loss of life, both human and animal.  The aftermath of these fires are ghastly empty wide swaths of barren land in desperate need of our help.  Together we can restore them to their natural state as rapidly as possible, for the sake of the wildlife populations, limiting soil erosion, and generating oxygen.  Trees are critical in so many ways, by absorbing carbon dioxide, providing natural protection from storm run-offs, which slow potential flooding, and by lifting deep groundwater and discharging it into the air around us.

This need is why Potandon Produce is introducing The Arbor Day Challenge.  Arbor Day is on April 29th, 2016 and Potandon is officially calling upon the entire Produce and Floral industries to join us and help support the planting of trees in these burned out areas.  Each dollar pledged will support the planting of one tree and to get things started, Potandon has pledged $1000.00.  Our goal by Arbor Day is to have total contributions of $50,000.00 of funding.  Ralph Schwartz, Vice President of Marketing, Sales, and Innovation at Potandon Produce and the creator of this event had this to say, “Everyone working in the Produce and Floral Industries understands the importance of a healthy eco-system and how critical it is to quickly recover from this type of devastation.  Today, I respectfully ask everyone who is part of this great family to join us in support of the Arbor Day Foundation® in their ongoing efforts to plant trees.”  

Interested participants can go to to get additional information on the program and to make a donation.  Please help if you can.  Our forests will thank you.


About Potandon Produce L.L.C.

Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America.  Potandon holds the exclusive licensing rights to the Green Giant™ brand for fresh potatoes and onions in North America, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer.  Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit to learn more about Potandon, and go to Potandon’s consumer website,, to learn more about the company’s distinctive potato varieties. To learn more about the Green Giant™ Fresh program,

Green Giant, the Giant character and related words and designs are trademarks of General Mills – used under license.  ©General Mills

Klondike Rose, Klondike Goldust and related characters are trademarks of Sunrain Varieties LLC – used under license.   ©Sunrain Varieties LLC.


About the Arbor Day Foundation®

Arbor Day Foundation is a million member nonprofit conservation and education organization with the mission to inspire people to plant, nurture, and celebrate trees.  More information is available



If you would like more information about this topic, or to schedule an interview, please contact Rebekah Clark, Marketing Coordinator at Potandon Produce or 1-208-557-5131 or Danny Cohn, Director of Public Relations, Arbor Day Foundation, or 402-473-9563.